Francesca Vitali | Frucci Design



[col3] Biography

“I began my journey in the jewelry design after having already started a career as a chemist. In my vision, art and chemistry have found an intersection point in the alchemy of paper jewelry. In ancient times, alchemists have been ambitiously trying to convert common matter into gold. Sharing this grand aspiration, I strive to transform paper, a humble and ordinary material, into precious objects of original and modern design”.[/col3]

[col3] Work

“Paper itself is a product of an incredible transformation: a delicate element derived from a sturdy and rough material like wood. My alchemy continues this transformation process, catalyzing the subsequent metamorphosis, and revealing the dignified essence of this fascinating element. Paper crosses our everyday life continuously and in multiple forms: magazines, maps, shopping bags…I love to manipulate refined, vintage and handmade paper, but many of my creations are intentionally made out of used paper from these and other sources. I enjoy the idea that fragments of our lives will remain trapped in my paper jewelry”.[/col3]

[col3] Contacts

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About the author

Thereza Pedrosa

Email Website

Founder and Director of Beautiful People Live Art || Thereza Pedrosa was born in Rio de Janeiro (Brasil) in 1985, and grew up in Bassano del Grappa (Italy) and in Lausanne (Switzerland). In love with Europe, she operates borderless from her new location near Leipzig (Germany). Graduated in Conservation of Cultural Goods at the Ca’ Foscari University in Venice, and a jewelry designer herself, she promotes contemporary artists and designers worldwide. Her engagement is manyfold: selecting the most promising trends, promoting contamination between the arts, by editing online and offline publications.