A native of Seoul, Korea, Yong Joo is a Niche award winning artist who explores how beauty can emerge through both conscious and sub-conscious modes of making. She is interested in the comparison between this process and the evolutionary process found in nature, with a special focus on the role of human trust of material potential in this context.
As both an independent artist and co-founder of Sublime Experiment, she continues her search into the concept of beauty and the process of exploration responsible for uncovering it from unlikely sources.


As a traditionally trained metalsmith, Yong Joo let go of her usual repertoire of precious metals during her graduate studie at the Rhode Island School of Design, to explore the world of unnoticed objects. Through this processes, she witnessed―over and over again―that no matter how mundane or insignificant a material seemed, as long as the process of exploration began with a firm belief in their potential, and the creative process was one that was imbued with the desire to empathize, she was eventually surprised to discover that the material possessed qualities that she did not know existed.





About the author

Thereza Pedrosa

Email Website

Founder and Director of Beautiful People Live Art || Thereza Pedrosa was born in Rio de Janeiro (Brasil) in 1985, and grew up in Bassano del Grappa (Italy) and in Lausanne (Switzerland). In love with Europe, she operates borderless from her new location near Leipzig (Germany). Graduated in Conservation of Cultural Goods at the Ca’ Foscari University in Venice, and a jewelry designer herself, she promotes contemporary artists and designers worldwide. Her engagement is manyfold: selecting the most promising trends, promoting contamination between the arts, by editing online and offline publications.